Aren't Jesus and the Church the same thing?

Not in this context. Last month I finished a book by Dan Kimball called, "They Like Jesus But Not The Church." It was an amazing, book of stories, observations, and practical suggestions on how to reach people in the 15-35 bracket (approximately). Getting down to the heart of the matter, it was very similar to "UnChristian", but the way it was written was significantly different. (You can read my reviews of that book here, here, and here.) Dan puts it this way:

"Statistics and surveys can be helful, but they miss the heart. You don't see people's faces and expressions in statistics. You don't hear their stories, and you don't hear the emotion in their voices. Statistics won't make your heart ache for those who are rejecting faith in Jesus because of their confused and distorted impressions of Christianity and the church. Statistics are just numbers. But this book is based on the comments and stories of real people with whom I have personally talked... I wish you could have been presen6t to talk with them and sense their heart. I hope their words will both haunt and inspire you." (From the introduction, pg. 19)

Like "UnChristian," Kimball comes to the conclusion that many young people haven't rejected Christ, they've rejected His Church - that is, us - and for a variety of reasons. Now, as Christians, we could argue things like, "But if they're rejecting the church, than aren't they rejecting Him, too, since we are His Body?" Dan and I would both argue that those types of arguments assume that kind of knowledge. In other words, we argue as if those folks have grown up in the church and ought to know better. Dan goes on to list the top six things that turn off those outside the church from pursuing relationship with the church, then some suggestions on how we can love folks better - in and out of the church. I won't list them here in order to encourage you to read the book. It's an amazing look at what this generation is thinking, and I highly recommend it, especially in conjunction with "UnChristian."